Jack Daniels is Giving Away a Kilo of Gold

Jack Daniels is giving away a kilo of gold to promote the middle eastern launch of its new whiskey, "Jack Daniels No. 27 Gold". The limited-edition double barreled whiskey is only available in select duty free stores across Asia, the South Pacific, and now Dubai.

The new recipe is based on the original No. 7 formula, but at the end of distillation is put into "golden-hued" maple wood casks for a "warm and luxurious finish". It is the first permanent addition to the Jack Daniels family since the introduction of "Gentleman Jack" in 1988.

Anyone who purchases any Jack Daniels product at the Duty Free store in Terminal Three of the Dubai International Airport during the month of September will be entered into the drawing to win the kilo of gold.

Tony McIver, the Area Director of Forman Travel Retail said, “When any discussion involves Dubai International Airport, Dubai Duty Free and Jack Daniel’s Tennessee Whiskey, you are talking about three Gold Medal entities.  So when it was determined that No. 27 Gold would be introduced in Dubai Duty Free we simply had to go with a promotion that is really special and unique;  hence, the kilo of gold giveaway.”

Tastings of the new whiskey will be held at Jack's Bar and Grill in Concourse A of the Dubai International Airport. Travelers will be able to view the prize of gold at the shop until the contest is concluded. The winner will be selected in October.