The Royal Mint's website will provide continually updated live prices for gold and silver so that customers can buy at the best possible price.
New customers who set up an account on the Royal Mint's trading platforms will be able to purchase new Royal Mint Sovereigns, Brittania, and Lunar Bullion coins. Sovereigns are available in 22 carat gold while the Brittania and Lunar bullion coins are available in 999.9 fine gold (24 carat) or 999 fine silver.
After purchasing coins via the Royal Mint trading platform, customers will have the choice of physical delivery by insured post or they can elect to have their metals stored on site in "The Vault", the Royal Mint's precious metals storage facility protected by the British Ministry of Defence.
The Royal Mint is the only Mint that offers customers secure, on-site storage, directly with the mint.
The website will also offer customers a buy-back guarantee.
The World Gold Council has estimated the untapped potential demand for gold investment in the UK totals more than 4 billion pounds but it is believed that many consumers have been deterred due to perceived barriers or difficulty in purchasing precious metals, such as the misconception of the need for a licensed broker, limited access, or storage and facility fees.
The Royal Mint is the world's leading export mint, producing nearly 5 billion coins per year. The Royal Mint has been operating for over 1,000 years but the current headquarters was opened by the Queen in 1968 in Llantrisant, South Wales, UK.
Sales of Royal Mint bullion has been on the rise since the removal of the value-added-tax on the metals in the United Kingdom. The Sovereign, Brittania, and Lunar bullion coins are also exempt from capital gains taxes in the UK due to their status as legal tender.
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